Vrinsoft Technology Pvt. Ltd.
Location
Ahmedabad | India
Job description
Company Description
Vrinsoft Technology Pvt. Ltd. is a top-rated IT consulting firm specializing in mobile app development, blockchain, AI-ML, Flutter, React, and custom apps. With over 14 years of experience, our team of over 200 expert resources serves clients in the USA, UK, Canada, Australia, Germany, and other popular locations. We have built 2000+ mobile apps for businesses across various industries, including retail, healthcare, and fintech, among others.
We are looking for PPC Executives:
Roles and Responsibilities
-Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.
-Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
-Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
-Research & explore new channels to expand marketing efforts
-Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader
-Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)
-Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)
Required skills and experience
-2+ years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.
-PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.
-Ability to blend quantitative data with qualitative data to optimize campaign performance
-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.
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