Location
Mumbai | India
Job description
Qualifications
We are seeking a highly motivated individual to join our team as a Copywriting Executive with expertise in digital marketing. The ideal candidate should meet the following qualifications:
- Education: Bachelor's degree in English, journalism, communication, advertising, or a related field.
- Experience: Minimum of 2-3 years of experience in copywriting, preferably in a digital marketing agency or a similar industry.
- Technical Skills: Knowledge of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing. Familiarity with Google Analytics and other web analytics tools is a plus.
- Writing Skills: Exceptional writing skills with a strong grasp of grammar, punctuation, and syntax. Ability to write compelling, persuasive, and engaging content for various digital channels such as websites, blogs, social media, email, and advertising.
- Creativity: Ability to ideate and conceptualize creative content ideas that align with clients' brands and objectives.
- Communication Skills: Excellent verbal and written communication skills in English. Ability to communicate effectively with clients and internal teams.
Responsibilities
As a Copywriting Executive with expertise in digital marketing, your key responsibilities will include:
- Content Development: Write and edit compelling content for various digital channels such as websites, blogs, social media, email, and advertising. Collaborate with the digital marketing and creative teams to create content that aligns with the client's brand and objectives.
- Content Optimization: Optimize content for search engines and ensure that it adheres to SEO best practices. Incorporate relevant keywords and phrases into content to improve search rankings.
- Content Calendar Management: Develop and maintain content calendars for clients to ensure timely and consistent content delivery.
- Reporting and Analysis: Monitor content performance using web analytics tools, generate reports, and provide insights on content engagement and conversion rates. Utilize data-driven insights to optimize content performance and drive better results.
- Cross-functional Coordination: Collaborate with internal teams, including digital marketing, design, and development, to ensure the smooth execution of content projects. Liaise with clients and internal teams to manage expectations, resolve issues, and ensure successful project delivery.
Job Profile
The Copywriting Executive with expertise in digital marketing will play a critical role in developing high-quality content that drives results for clients. The key components of the job profile include:
- Title: Copywriting Executive (Digital Marketing)
- Department:Â Copywriting
- Location: Mumbai
- Employment Type: Full-time
- Reporting to: Social media manager/ Partner
- Travel: No travel is required.
Job tags
Salary
