PPC Expert

Location

Noida | India

Job description

Position: PPC Expert

Company Name: Cyfuture India Pvt ltd

Industry: IT Services and IT Consulting

Company Website :

** 5 days working II Work From Office **

Location: Noida

Experience: 3-7 years of relevant experience in PPC, Performance Marketing, lead generation campaigns and possesses in-depth knowledge of Google Tag Manager, conversion tracking , Google, Facebook, and LinkedIn ad platforms.

Key Responsibilities

· Plan, execute, and refine paid search and display advertising initiatives across diverse platforms, including Google Ads, Bing Ads, and various social media channels

· Conduct thorough keyword exploration to pinpoint pertinent and high-performing keywords for campaigns

· Craft engaging ad copies and devise impactful landing pages to elevate campaign conversion rates.

· Regularly assess campaign performance, execute A/B testing, and adapt strategies to optimize click-through rates, conversion rates, and overall ROI.

· Effectively manage PPC budgets, strategically distributing funds across campaigns to fulfill client objectives.

· Apply bidding strategies and adjustments based on performance metrics to streamline campaign spending and deliver results in a cost-effective manner.

· Evaluate campaign data, generate insightful reports, and offer actionable recommendations to clients.

· Monitor essential metrics such as CPL,CTR, conversion rates, quality score, and ROI to identify patterns and avenues for enhancement.

· Present campaign outcomes and strategies in a clear and impactful manner to management, showcasing the value achieved through PPC initiatives.

· Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI

· Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

· Identify new platforms, tools, and systems to improve performance

· Track results and optimise for best outcomes

· Work with our design and content teams to build eye-catching ad content

· Work closely with our sales team to give required data points

· Report on marketing performance to enable improvements in results

Required Skill:

· Should have strong knowledge of Google Tag Manager and conversion tracking, Google, Facebook, and LinkedIn ad platforms

· Should be well versed in Performance Marketing, lead generation campaigns, campaign execution on Search, Social, Mobile, Publishers, CPC (cost per click) etc

· Very strong keyword research skills

· Ability to write compelling, clear, concise search ad copies

· Should have handled multiple campaigns at a time

· Excellent communication, presentation, and negotiation skills

· Positive attitude, detail, and customer-oriented with good multitasking and organizational ability

What we offer:

• A unique opportunity to join collaborative work environment in a hyper-growth context
• The chance to grow your professional and technical skills, with real room for career progression
• Medical Insurance by the company
• An employee-friendly compensation structure that includes Tax saving components where the employee can save tax
• Employee Engagement, Team outings

APPLY:

If you could see yourself in this role and are keen to be part of our Organization, we look forward to hearing from you. Please send your resume at [HIDDEN TEXT] or connect over +91-9311661922.

Our recruitment process will be mix of virtual and offline discussion to provide a safe and good experience.

The timeline and details of the hiring process will be shared by the TA team during the first call.

Job tags

Salary