Communications Lead (US Market)
Location
Bangalore | India
Job description
Job Description
Title: Communications Lead - United States (US) Market About Us We are an audiobook platform, who created audiobooks, stories and courses in more than 7 Indian languages for the users of Bharat. Founded in 2018 by former IITians and Toppr executives Lal Chand Bisu, Vinod Meena, and Vikas Goyal. It is a curated platform where users, most of whom hail from Tier II and III cities, create audio content in Hindi, English, Marathi, Gujarati, and Tamil, among other regional languages. Kuku FM hosts 150,000 hours of content across audiobooks, stories, book summaries, courses, and podcasts on its platform, covering a wide range of genres from fiction and nonfiction audiobooks, self-help education titles, entertainment, news, mythology, spirituality, learning and inspirations, stories, poems, and even jingles.
Key Responsibilities Creative Strategy Development - Develop and implement creative communication strategies tailored to the US market.
- Collaborate with cross-functional teams to align creative initiatives with overall business objectives.
Hiring And Management - Experience in recruiting, managing, and fostering strong relationships with production houses, creative agencies, and freelancers based in the United States.
- Coordinate and oversee the execution of creative projects, ensuring alignment with brand guidelines.
Content Creation - Lead the ideation and creation of compelling ads and creative assets for the US marketing that resonates with the US audience.
- Collaborate with internal and external stakeholders to ensure content meets quality standards and brand guidelines.
Performance Marketing - Proven experience in creating effective ads for various platforms, with a focus on measuring performance and optimizing campaigns.
- Implement strategies to enhance brand visibility and engagement through performance marketing channels.
Analytics And Reporting - Utilize analytics tools to measure the effectiveness of creative campaigns.
- Provide regular reports and insights to the leadership team, highlighting key performance indicators and areas for improvement.
Qualifications Educational Background: - Bachelor's degree in Marketing, Media, Communications, or a related field. A master's degree is a plus.
Professional Experience Minimum 7 years of experience in creative communications, with a focus on the US market.
Proven track record of successfully managing creative teams and external partners.
Technical Skills Proficient in using creative software and tools.
Experience with performance marketing platforms and analytics tools.
Preferred Skills Strong background in creating and optimizing ads for digital platforms.
Familiarity with measuring and analyzing performance metrics in performance marketing.
Skills: strong background in creating and optimizing ads for digital platforms,performance marketing platforms,ads,proficient in using creative software and tools,content creation,analytics and reporting,hiring and management,experience with performance marketing platforms and analytics tools,creating and optimizing ads,creative strategy development,performance marketing,familiarity with measuring and analyzing performance metrics in performance marketing
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