Product Marketing Manager

Location

Ahmedabad | India

Job description

About Appitsimple Infotek

Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo a virtual phone system, and SoftwareSuggest a software recommendation platform.

We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.

To know more: 

Job description

We are looking for a Product Marketing Manager to lead our outbound marketing activities. Youll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Responsibilities

• Study company product &translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies & craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more
• Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets
• Strategize market place ranking and lead generation from market place like Hubspot, pipedrive etc.

Requirement

• Proven experience as a Product Marketer
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Analytical mind and strong quantitative skills

Job tags

Salary

Rs 5 - 10 lakhs p.a.