Min. 3 years of experience as a Social Media Executive or a similar role.
Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
Portfolio of social media campaigns handled in the past.
Having outstanding copywriting skills would be an added benefit.
Good understanding of social media ads.
Sound knowledge of influencer marketing.
Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools.
Bachelors/Masters degree in marketing, media, or related field.
Good written and verbal communication skills.
Basic customer service skills.
Good time management skills.
Roles and Responsibilities:
Content Creation: Develop engaging and relevant content for various social media platforms, aligning with brand voice and marketing objectives.
Social Media Management: Maintain and update social media accounts, ensuring consistent and timely posts to enhance brand visibility.
Community Engagement: Foster interactions with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
Campaign Planning: Collaborate with marketing teams to plan and execute social media campaigns, promotions, and advertisements.
Analytics and Reporting: Monitor social media metrics, analyze performance data, and generate reports to assess the effectiveness of social media strategies.
Trend Analysis: Stay informed about industry trends and social media developments, incorporating innovative approaches into the overall social media strategy.
Brand Advocacy: Cultivate and nurture brand advocates, influencers, and partnerships to amplify the brands presence across social platforms.
Social Media Advertising: Plan and execute paid social media advertising campaigns, optimizing targeting and budget allocation for maximum impact.
Crisis Management: Address and manage any potential social media crises promptly, working to maintain a positive brand image.
Collaboration: Coordinate with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive messaging and a unified online presence
