Decode Age®
Location
Bangalore | India
Job description
Designation: Amazon Marketing Specialist Location: Bangalore Experience: 3-4 years
The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing strategies to increase and optimize Amazon India & Amazon global sales and ROAS. You will be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting. Roles and Responsibilities Create and manage digital ad campaigns to meet company targets. Create and optimize marketing campaigns and strategies for multiple international markets simultaneously. Optimize budgets and spending according to the ad performance. Liaise between ecommerce, marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives. Analyse data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics. Managing A+ content, brand stores, premium pages on Amazon and similar collaterals on other marketplaces Provide high-quality performance reports to the CEO. Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends. Document clearly defined action steps and recommendations for further improvement of Amazon campaigns and performance. Requirements Proven work experience as an Amazon Marketing Specialist. Proven track record of managing amazon global paid campaigns. A bachelor’s degree in a marketing course. Hands-on e-commerce or online marketplace experience. Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a must. Digital Marketing Experience. Proven track record of managing A+ content, brand stores and paid ads. Advanced Excel knowledge and skills. Excellent written and verbal communication skills. Strong analytical and data interpretation skills. Strong ability to multitask. Skills Advanced Excel Skills Communication Skills Analytical Data Interpretation Skills Digital Marketing Project ManagementJob tags
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