Whizz HR
Location
Bangalore | India
Job description
On a look for Digital Marketing specialist to work with a leading Digital Media Agency
The Digital Media Planner is the day-to-day focal point to the media team & local media agencies. They will be responsible for research, strategy, and overall budget management of the PC business including gaming vertical
.
Key Areas of Responsibility:
· The Digital Media Planner devises strategies for digital/online/interactive media plans and oversees all planning and buying activities
· Supervises and monitors digital media schedules and contracts with outside media vendors
· Responsible for creating and presenting media specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related functions
· The Digital Media Planner provides creative analysis and recommendations when appropriate to improve media performance
· Great knowledge of Google PPC campaigns, FB Business Manager and have delivered performance goals consistently
· Analyse the market, competitors and consumer to derive actionable insights for performance enhancement- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI
· A/B Testing of audience, creative, bidding and budgets
· Abreast with latest developments in Google Ads and Facebook platforms- Measure and optimise ad content for the target segment and gain traction
· Use knowledge of the online media & analytical skills to help the advertisers grow the existing business as well as develop new business opportunities.
· Provide research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-NetRatings, AdRelevance)
Qualifications:
15+ years of online media planning/buying experience
· Strong writing, presentation and analysis
· Detail-oriented with strong attention to follow-through
· Experience with Facebook Ads Manager, Google Media, 3rd Party Platforms like Amazon Web Services and OTT platforms
· Experience using Atlas and/or DoubleClick
· Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Interested candidates please share your resume with us at [HIDDEN TEXT]
Warm regards,
Sairose Mosani
9820067001
Whizz HR
We Whizz for you!
Job tags
Salary
