Director - Consumer Strategy & Innovation

Location

Mumbai | India

Job description

Job Summary:

About the Role :

You will be part of Consumer Strategy and Innovation (CSI) team - A business analytics and consulting practice that partners with business units to enhance the value for consumers and customers through technology and innovation. You will be driving the strategic thinking for content and monetization with data backed insights to shape the business and brand. You will collaborate with key stakeholders from business heads, sales teams, content editors, to technology partners, SMEs to solve for high priority challenges and optimize business opportunities.

Context:

We're rapidly moving into a world defined by big data. Technology is changing the world of entertainment. Consumption data, sales spends, digital conversations, culture studies together reflect their changing behaviors, hopes, fears, anxieties, aspirations. These consumer insights supplemented with a deep understanding of business objectives, competitive landscape, opportunities and threats in the ecosystem are the key to unlock the future. So, if you're passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice.

Key Responsibilities:

• Business Strategy: Lead strategic outlook with data based thinking for network business in close collaboration with the business leaders .
• Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership & consumption data
• Consumer Strategy: Work with vast quantities of unstructured data , apply analytical lens and unearth relevant insights and recommendations to solve specific business problems for Disney Star India network including Entertainmnet, Sports, OTT and Regional business.
• Content Curation: Analyze, identify, and apply evolving trends across categories , competition, and consumers to shape content for network including but not limited to Sports, Entertainment, D+HS, Regional businesses.
• Monetization: Study industry trends, categories and consumers of our leading advertisers to enhance partnerships < /li>
• Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
• Thought leadership: Develop capability and projects that continuously develops the practice to remain future ready.
• Manage 'The Distillery' a world class command center for aiding data driven decision making. Click on this link to know more about
• Partner with leadership, co-create opportunities for growth, address business challenges and service BUs with high integrity and discipline
• People Management: Lead a high performing team with demonstration of empathy, efficiency, and excellence

Performance Measures:

• Business Impact: Providing insights & strategic intelligence that enable business growth
• Innovation: Develop novel systems to enable data led decision making efficiently
• Thought Leadership & High Potential Narrative Formulation
• Brand Protection

Qualifications:

• MBA from a reputed institute.

Knowledge and Skills:

• 10 + years of work experience
• Extensive Business Consulting experience is desirable
• Experience in managing teams is mandatory
• High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role.
• A strong understanding of the digital and social media landscape and key platforms is required
• Training for using various analytical tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights
• Exposure to data analytics is essential
• Working knowledge of basic regression techniques and their implementation on R/Python is desirable
• Exposure to managing and servicing C-suite stakeholders is mandatory
• Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful
• Experience in social listening will be an advantage
• Ability to present data in formats useful to line/business is desired

Personal Attributes:

• Ability to work in a fast paced, sometimes ambiguous, and ever challenging environment
• Should possess a strong passion for content
• Should possess a strong Business Development drive to be able to farm/ present/sell current work to stakeholders, enhance trust and increase portfolio

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Salary