Mirchi
Location
Noida | India
Job description
Job Description:
We are seeking a Radio Copywriter to create compelling copy for radio commercials & also working on ideas to contribute enhancing station programming team. As our Radio Copywriter, your main obligations will include talking to clients to identify their marketing needs and writing scripts for radio ads that will grab the audience’s attention in less than 30 seconds. You will work closely with our sales department and other team members, oversee voice talent, and participate in the whole production process to ensure all deadlines are met and that all other elements of a radio commercial (e.g., sound effects) are in accordance with the copy you wrote and the message we want to convey. Key Responsibilities: Create ideas & write copy that makes for great content on air & across other mediums for the consumer. Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership. Create ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelines. Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals. Write scripts / story boards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required. To be proficient in both short and long form writing styles. Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums Turn around the copy requirements speedily & with a quality focus within the defined timelines Translate and adapt copies received from other stations to be aired in the local station Coordinate multi-location activities with respect to scripting and content Requirements: Bachelor’s degree in Journalism, English, Communications, or a relevant field 4-7 years of experience as a Radio Copywriter or a similar role Outstanding written and verbal communication skills In-depth understanding of what makes an effective and attention-grabbing radio commercial Strong ability to conduct research on various topics, products, and trends quickly and meet tight deadlineJob tags
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