Location
Gurgaon | India
Job description
About the Role:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored to each target market within the 14 African countries, with a primary focus on Nigeria. This role requires a creative and analytical mindset, as well as the ability to collaborate effectively with cross-functional teams.
Based in Dubai or Gurgaon
Key Responsibilities:
- Market Research and Analysis:
- Conduct in-depth market research to understand consumer behaviour, preferences, and trends in each target market.
- Analyse competitive landscape and identify opportunities for differentiation and market positioning.
- Utilise market insights to inform marketing strategies and campaigns.
- Brand Development and Positioning:
- Develop and execute brand-building initiatives to establish the FINTEC App as a trusted and recognisable brand in the African financial services industry.
- Define and communicate brand messaging that resonates with target audiences across diverse cultural and linguistic backgrounds.
- Ensure brand consistency across all marketing channels and touchpoints.
- User Acquisition and Growth:
- Drive user acquisition campaigns across various channels, including digital advertising, social media, influencer partnerships, and strategic alliances.
- Implement data-driven approaches to optimise user acquisition funnels, conversion rates, and cost per acquisition (CPA).
- Monitor key performance indicators (KPIs) and metrics to track campaign effectiveness and identify areas for improvement.
- Content Marketing and Social Media Management:
- Develop engaging and relevant content to attract and engage target audiences across social media platforms, blogs, email newsletters, and other digital channels.
- Collaborate with internal and external stakeholders to create compelling multimedia content, including videos, infographics, and blog posts.
- Manage social media accounts, including content calendar planning, community engagement, and performance monitoring.
- Partnership Development and Relationship Management:
- Identify strategic partnerships with banks, financial institutions, businesses, and organisations to expand the reach and impact of the fintech App.
- Nurture and maintain relationships with key stakeholders, influencers, and industry partners to drive mutual growth and advocacy.
- Collaborate with partners on co-marketing initiatives, joint campaigns, and promotional activities.
- Performance Analytics and Reporting:
- Develop and maintain dashboards and reports to track marketing performance, including user acquisition metrics, campaign ROI, and customer engagement.
- Provide regular insights and recommendations to internal stakeholders based on data analysis and market feedback.
- Continuously optimise marketing strategies and tactics based on performance insights and industry best practices.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- Proven track record of 8+ years in marketing management roles, preferably in the fintech or financial services industry.
- Thorough functional knowledge for Digital tools such as GA 360, Firebase, Google AdWords, Data Studio, Tableau, Slack, HubSpot, Appsflyr, DV360.
- Strong experience in using Excel, PowerPoint, & MySQL.
- Deep understanding of the African market landscape, with experience in multi-country marketing strategies.
- Strong analytical skills with proficiency in data analysis tools and metrics-driven decision- making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and cultures.
- Creative thinker with a passion for innovation and entrepreneurship.
- Results-oriented mindset with a commitment to driving measurable business impact.
- Fluency in English; proficiency in additional languages spoken in African countries is a plus.
Job tags
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