paid media marketing specialist.
Location
Bangalore | India
Job description
Role and responsibilities:
- Works with Data science and marketing to develop SEM and display campaigns
- Leads audience activation for SEM PLA & Text
- Executes SEM activities across
- Continuously assesses the performance of SEM activities to find opportunities to improve and optimize
- Track KPIs and budgets with established dashboards and pacing files
- Budget forecasting and allocation for SEM and programmatic display based on changing market environment and/or overall budget updates
- Create custom channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations to the SEM and DisplayManagers
- Find a better way every day, leverage automation and focus on solutions that scale
Experience Required
- experience in B2B customer-driven digital marketing or eCommerce
- Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)
- Advanced experience with data visualization tools (e.g. PowerBI, Tableau)
- Experience in budget forecasting for digital marketing channels
- Strong Excel skills
- Firm understanding of paid search (SEM) and respective channel systems (e.g. Google Ads, Bing Ads or other paid search engines, Adobe MediaOptimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
- Solid understanding of programmatic display and respective channel tools (DSP or ad exchange like Adobe Ad Cloud, Sizmek, The Trade Desk or DV360)
- Experience with backlog management tools (e.g. WorkFront, Jira) is a plus
Job tags
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