Kyari (A Brand of Select)
Location
Indore | India
Job description
About The Company:
Give wings to your career with the fastest growing and leading D2C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces. With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis. To know more visit: About the role: As a Head of Performance Marketing at Kyari you will play a pivotal role in driving revenue growth through the development and execution of comprehensive performance marketing strategies. This role encompasses planning and managing campaigns across various platforms, overseeing key performance indicators (KPIs), and ensuring effective budget utilization. Additionally, you will be responsible for team management, leadership, and stakeholder communication. Key Responsibilities Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms. Planning content creation aligned with revenue targets and budget allocations. Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management. Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting and segmentation. Providing leadership and guidance to the performance marketing team. Communicating effectively with stakeholders to align strategies and goals Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI. Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance KEY KPIS ROAS CPA Conversion Rate CTR AOV ROI by Channel Website Traffic Revenue through Acquisition Required: 5+ years of experience of performance marketing Content Planning Analytical mindset Basic understanding of marketing fundamentals Understanding of branding Capable enough to judge the creatives Min 3 years of experience in D2C as a manager Should have managed monthly spends of 70 lacs - 1 CR on META. Core Expertise in META and Google Ads. Strong leadership and team collaboration abilities. Proficient in performance marketing platforms and analytics tools. Excellent analytical skills with the ability to translate data into actionable insights. Creative mindset with the ability to develop innovative and impactful marketing campaigns.Job tags
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