Hevo Data
Location
Bangalore | India
Job description
About Hevo (HevoData.com)
Hevo ( is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics. Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including Shopify, DoorDash, Deliverr, Neo4J, Arhaus, Marqeta, and Postman. By automating complex data integration tasks, Hevo allows data teams to focus on deriving groundbreaking insights and driving their businesses forward. Hevo’s mission is simple, but bold: Build technology that is simple to adopt and easy to access so that everyone can unlock the potential of data. Headquartered in San Francisco and with offices in India, Hevo has seen exponential growth since its inception. Hevo’s revenue and customer base has expanded by a staggering 3X in just the last two years. With total funding of $42 Mil (Series B) from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new phase of hyper-growth. Hevoites are a bunch of thoughtful, helpful problem solvers, who are obsessed with making a difference in the lives of their customers, colleagues, and their trajectory. If you are passionate about redefining the future of technology, then Hevo is the place for you. Product Video: Job Responsibilities As an Email Marketing Manager, you will play a crucial role in executing marketing strategies in promoting Hevo and its products/services to mid-market and enterprise customers. Your primary responsibility will be to drive lead generation and enhance brand awareness through email marketing. A. Email marketing strategy for mid-market and enterprise: Develop, implement, and manage inbound and outbound email marketing strategies that align with the company's broader marketing objectives. Collaborate with different teams - content marketing, demand generation, product marketing, and sales, to build campaigns that are in line with different GTM motions. B. ABM campaign strategy and execution: Identify and build high-value target accounts based on ideal customer profiles, target markets, and intent signals. Craft compelling and personalized messaging to resonate with key decision-makers. Design and A/B test email templates to optimize for deliverability and engagement. C. Increase brand recall through lead nurturing: Segment email lists based on behaviors like past email engagement and website/product interactions. Create engaging email content - promotional emails, and newsletters to re-engage inbound leads and MQLs. Create a robust lead scoring model and set up processes to create sales opportunities through inbound leads. D. Measure impact: Track and analyze the performance of different initiatives against their goals, Providing regular reports and insights to leadership on progress. Use data-driven inputs to refine strategies and improve campaign effectiveness. Manage email marketing automation platforms and workflows. Candidate Persona 4+ years of experience in email marketing, or ABM campaign management. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Proven track record of developing and executing successful email campaigns that have driven measurable results. Experience targeting and engaging technical audiences, such as data engineers/developers, is a plus.Job tags
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