Contribute to the development of trade schemes at central & regional levels across geographies and products
Review proposed schemes in terms of impact on growth, validate outcomes expected and propose scheme modifications as required in consultation with Head Sales
Compute impact of schemes & promotions on pricing across product categories, channels & geographies to avoid potential arbitrage of infiltration across channels & geographies
Analyse sales trends for providing growth analysis (top line & bottom line) and develop dashboards to be shared with sales & management teams or making decisions related to interventions to be driven in the field through central / regional trade spend budgets
Generate consumer insights & manage research activities to provide accurate & timely market & competitor information for strategic & operational decisions
Use channel-based shopper & customer marketing insights & provide trade understanding for marketing to make effective trade schemes & promotions
Develop shopper / consumer marketing strategy for different categories and geographies based on market intelligence & consumer insights
Manage budgets across channels & promotion activities & regularly undertake evaluation of various schemes & promotions
Manage merchandising budgets & ensure production of merchandising material in line with shopper & customer marketing insights
Consult with & update management for critical decisions, updates & inputs
Groom successors for taking on critical roles in the team for the future
Manage people development initiatives within the department / function to ensure a capable and motivated workforce
