DashLoc
Location
Bangalore | India
Job description
Overview :
- We are seeking a dynamic and experienced B2B Marketing Product Specialist to join our innovative marketing team. The ideal candidate will play a pivotal role in driving the success of our B2B product portfolio through strategic marketing initiatives. This position involves collaborating closely with cross-functional teams, conducting market research, and developing and executing effective marketing campaigns. Responsibilities : Product Positioning and Messaging : - Develop compelling product positioning and messaging tailored to B2B audiences. - Ensure consistent and impactful communication across all marketing channels. Market Research : - Conduct in-depth market research to identify industry trends, competitive landscapes, and customer needs. - Utilize insights to refine and enhance product marketing strategies. Campaign Development : - Create and execute targeted B2B marketing campaigns to generate leads and drive product adoption. - Collaborate with the content team to develop compelling and informative marketing materials. Sales Enablement : - Work closely with the sales team to create sales enablement tools and materials. - Provide training to sales teams on product features, benefits, and competitive advantages. Customer Engagement : - Develop strategies for customer engagement, including webinars, events, and customer advocacy programs. - Foster strong relationships with key clients to gather feedback and insights. Performance Analysis : - Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement. - Utilize data-driven approaches to measure the impact of marketing efforts on product success. Collaboration : - Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure alignment and success. Requirements : - Bachelor's degree in Marketing, Business, or related field. - Proven experience in B2B marketing, preferably in a product-focused role. - Strong understanding of market dynamics and customer behavior in B2B environments. - Excellent communication and presentation skills. - Analytical mindset with the ability to interpret data and draw actionable insights. - Demonstrated success in developing and executing successful B2B marketing campaigns. - Familiarity with marketing automation tools and CRM systems. - If you are passionate about B2B marketing, possess a strategic mindset, and thrive in a collaborative environment, we invite you to apply and contribute to the success of our innovative product portfolio.Job tags
Salary
