Senior Executive - Marketing Retail

Location

Coimbatore | India

Job description

Job Title: Senior Executive Marketing (Retail)

Location: Coimbatore

Type: Fulltime Permanent

Experience: 3 to 4 years in Retail Marketing

Job Description:

Join our renowned retail chain that manages multiple brand stores across India as a Senior

Marketing Executive. You will be a key player in driving marketing initiatives for our retail

business helping to enhance brand visibility customer engagement and overall growth.

You will have the opportunity to work on various marketing activities with a strong focus on

retailspecific strategies to attract and retain customers.

Responsibilities:

Brand Promotion: Develop and execute marketing strategies to promote our retail

chain and individual brand stores. This includes creating brandspecific campaigns

instore promotions and partner collaborations.

InStore Marketing: Plan and implement instore marketing initiatives to enhance

the shopping experience such as visual merchandising signage and promotional

displays.

Customer Engagement: Devise and execute customer engagement programs to

build brand loyalty and increase repeat business. This may include loyalty programs

feedback mechanisms and customer surveys.

Digital Marketing: Manage the digital marketing efforts for the retail chain including

website updates social media marketing and email campaigns to drive online and

offline traffic to the stores.

Local Store Marketing: Collaborate with store managers to develop and execute

local marketing strategies tailored to specific store locations considering local

demographics and competition.

Advertising and Promotions: Coordinate advertising campaigns including print

radio and online advertisements and instore promotions and events to drive foot

traffic and sales.

Market Research: Conduct market research and analysis to identify emerging

trends customer preferences and competition. Use this data to develop marketing

strategies.

Sales Support: Collaborate with the sales team to provide marketing support such

as sales training materials product knowledge resources and promotions to boost

sales performance.

Budget Management: Assist in budget planning and management for marketing

activities ensuring costeffective campaigns and tracking expenses.

Performance Reporting: Regularly report on the performance of marketing

campaigns and initiatives measuring key performance indicators (KPIs) and

recommending adjustments as needed.

Collaboration: Coordinate with brand managers and store managers to align

marketing efforts with brand objectives and storespecific goals.

CONSOLIDATED PRIVATE LIMITED

HQ ADDRESS: NO. 185 BASHYAGARALU ROAD RS PURAM COIMBATORE 641002

Requirements:

Proven experience in retail marketing preferably within the retail industry in India.

Strong marketing skills with a focus on retailspecific strategies.

Exceptional communication and copywriting skills.

Proficiency in Microsoft Excel and other relevant marketing tools.

Ability to work with crossfunctional teams and collaborate effectively.

Bachelors degree in Marketing Business or a related field.

Creative thinking and a strong sense of aesthetics to create visually appealing

marketing materials.

performance reporting,retail marketing,local store marketing,cross-functional collaboration,copywriting,market research and analysis,sales support,in-store marketing,budget management,marketing,market research,advertising,promotional activities,digital marketing,customer engagement,brand promotion,collaboration,email campaigns,aesthetics,creative thinking,microsoft excel,communication,consolidated private limited

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