EducoHire
Location
United Arab Emirates | India
Job description
Position Overview :As a Technical CRM (Customer Relationship Management) Specialist, you will play a crucial role in managing and optimizing our company's interactions with customers, clients, and prospects via Hubspot. You will achieve this by supporting the Regional CRM managers with issues, requirements and Hubspot feature training. You will be responsible for onboarding new schools as well as supporting existing schools on the Hubspot CRM application. You will be responsible for auditing and monitoring Hubspot CRM modules, processes and functionalities and suggest optimizations. You will work closely with cross-functional teams, including regional marketing, admissions, and External support agency, to ensure we manage the customer acquisition processes as well as existing customer journeys implemented in the Hubspot CRM.Key Responsibilities :Hubspot CRM - Onboarding and Support - Support the Regional teams to onboard newly acquired schools on the admissions process implemented in Hubspot.- Liaise the regional CRM managers as well as the Regional Admissions heads to utilize the Marketing automation tools for the campaigns as well as the Sales tools to nurture the leads.- Optimize the overall usage of application to improve daily operations and boost productivity.- Accordingly, train regional teams on CRM usage, best practices, and data entry guidelines to ensure data sanity and integrity.Marketing Campaigns :- Collaborate with the Regional CRM and Marketing team to create and implement email marketing campaigns, newsletters, and other customer communication materials in Hubspot.- Effectively utilize multiple channels like email, WhatsApp, website landing pages, social lead gen, posts and support the regions to get maximum conversions/ enrolments.Data Management and Analysis :- Manage and maintain the CRM database, ensuring data accuracy, integrity, and hygiene.- Regularly analyze customer data to identify trends, preferences, and opportunities for improvement for the schools and overall region- Generate reports and insights to inform decision-making for the upcoming CRM initiatives and campaigns and share the insights with the regions.Cross-Functional Collaboration :- Work closely with marketing, admissions and communications teams to align on CRM strategies with overall marketing efforts.- Collaborate with Admissions teams to ensure seamless lead management and nurturing processes or workflows are created to handle the incoming parent enquiries. Team Training & Implement Best Practices:- Research and keep the knowledge base up to date with the latest information on Hubspot and related technologies.- Create and update the HubSpot training material as well as technical documents.- Accordingly, train regional teams on CRM usage, best practices, and data entry guidelines to ensure data sanity and integrity- Serve as the technical subject matter expert for all things HubSpot wrt implementation or troubleshooting.- Consult on and implement advanced marketing ops topics (e.g. attribution, lead scoring, and inbound/outbound approaches, etc.), sales ops topics (e.g. sales enablement, sales org structures, and sales process optimization, etc.), tech stack topics, and service ops topics (e.g. client onboarding, customer support, service org structures, and service process optimization)Experience :- 2 or more years' experience as a HubSpot Administrator, Developer or Consultant. - HubSpot Sales or HubSpot Marketing Software certifications.- 3 or more years of experience working directly with sales or marketing teams to gather stakeholder requirements and translate and implement the business needs to technical specifications.- A deep understanding of all aspects of HubSpot configuration and technical/functional capabilities.- Strong organizational, project management, and analytic skills.- Ability to advise and implement best practices.- Exceptional written and oral communication skills are essential.- A Bachelor's Degree in Business, Marketing or a related field.- Basic proficiency or working knowledge of HTML and CSS (Preferred).- Candidate should be based in either of these cities (ref:hirist.tech)
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