Location
Bangalore | India
Job description
On a look out for a Digital Marketing Director - Media to work for a Digital Agency in Mumbai
The position leads, plans and manages the media and search activities, and adds vision and momentum to the brands and agency's business. The position supports the client by mentoring a strong agency team; success on the account is seen through creating an environment for great work, being responsible for the profitable delivery of services, holding key client relationships and delivering the best work while being effective alongside the overall strategy of the client. This role sets an example to the whole team.
The position also spends a portion of his time working with cross function teams on new business acquisition. You would be a leader for your functional portion of the pitch process, driving the strategic and insights input and carrying it through the entire process.
KEY RESPONSIBILITY AREAS
Though there are detailed tasks mentioned in the list below, KRAs are broken into 5 groups.
- Client Relationship (25%)
- Nurture client relationship by being an effective communicator, proactive in understanding internal & external client needs, demonstrate forward thinking and consistently delivering assigned goals and objectives.
- Own the client relationship; the proverbial 'buck stops here' for agency and client management when it comes to media and search management
- Engage with senior client executives to align key agency resources to meet (and build upon) client needs.
- Strong working knowledge of client business and communicating this to the team to achieve industry leading output
- Strategic Planning and Mentoring (20%)
- Demonstrate knowledge of leveraging paid, owned & earned digital channels across marketing and advertising streams.
- Provide agency and client deliverables including media and search briefs, media plans plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analyses, etc.
- Provide strategic leadership by keeping current on the industry, platforms and new media trends affecting the client's business.
- Team Management and Mentoring (15%)
- Supervise team; demonstrate strong leadership, provide direction and perspective in development of quality solutions and strategic thinking
- Help manage finances including budget forecasting, estimating, and monitoring project budgets
- Management and Delivery (15%)
- Deliver Performance - Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.
- Demonstrate & adhere to discipline in projects – delivery management, time plans, scoping, resource allocation.
- Provide agency and client deliverables including briefs, marketing and communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analyses, etc.
- Oversee development of timelines by functional teams working with servicing and project management teams
- New Business Conversion (25%)
- Bring all strength to bear to drive conversion of new business pitches by combining skills from groups 1-4 above.
SKILLS & COMPETENCIES
- The person should be able to be the 'go-to' person for the client and internal teams who has experience in planning & managing delivery of an integrated media ecosystem including, media creatives, media campaigns and new and emerging media
- Understanding of analytics and the ability to optimize client campaigns and initiatives for optimum impact to business
- Dynamic leadership, management and team building skills with an ability to lead functional teams in developing superior customer experiences and engagements across digital platforms
- Well organized, meticulous in approach & ability to work efficiently with various functions of the agency, client and media partners.
- Patience and grace.
6. Excellent written, verbal and presentation skills.
7. Experience working with CXO level clients and across entire organizations.
8. Able to craft compelling strategic stories from a variety of qualitative and quantitative inputs.
9. Comfortable working with creative, account, media, and analytics teams to develop business impact for clients
10. Willingness to travel frequently
Intrested candidates share your resume on [HIDDEN TEXT]
Regards,
Sairose Mosani
9820067001
Job tags
Salary
