Maynor Consulting Pvt Ltd
Location
Bangalore | India
Job description
Devise and implement comprehensive marketing strategies to improve user funnel and lead to revenue growth
- Drive organic traffic to the website, Play store and App store through relevant SEO and ASO initiatives - Optimize on-page content, along with the Tech team, on web and app properties - Improve domain authority by building relevant backlinks - Run targeted campaigns and optimize for activation, retention, reactivation and revenue growth throughout the user journey - Coordinate and work closely with the Content Marketing Team to organically increase awareness and optimize for conversion - Use customisation and personalisation effectively throughout the user journey - Use automation and analytical tools to track and analyze user cohorts - Define metrics and create a dashboard with regular reporting on KPIs - Generate regular reports to evaluate the effectiveness of marketing campaigns and provide actionable insights for continuous improvement - Work closely with the UX/UI teams to drive better funnel metrics - Work closely with the Content Marketing Team to improve marketing collaterals based on data-driven insights - Run experiments, conversion tests, and predictive analysis across marketing platforms to identify trends and best practices - Stay abreast of industry trends, emerging technologies, and innovations in digital marketing - Regularly evaluate tools to improve the overall quality and relevance of marketing communications (email builder, marketing automation, message distribution, tracking and analysis)- Manage and stay within a monthly budget for all digital marketing spends Requirements: - 5-6 years of proven experience in revenue growth marketing or a similar role - Proven track record of successfully implementing marketing strategies and campaigns that have led to business growth - Thorough understanding and use of analytical tools (e.g., Search Console, Google Analytics, CleverTap)- Strong leadership and team management skills - Excellent analytical and problem-solving abilities - Exceptional communication and interpersonal skillsJob tags
Salary