Location
Pune | India
Job description
Company Overview:
We are a leading provider of exquisite luxury villas, dedicated to delivering unparalleled experiences in the world of upscale hospitality. Renowned for our commitment to sophistication and personalized service, we are seeking a dynamic and experienced Public Relations Specialist to join our team.
Job Summary:
As a Public Relations Specialist for Luxury Villas, you will be responsible for cultivating and maintaining positive relationships with media outlets, influencers, and high-profile individuals to enhance the brand image of our luxury villas. You will play a crucial role in elevating our presence in the market and positioning our villas as the epitome of opulence and exclusivity.
Key Responsibilities:
Media Relations:
- Develop and maintain strong relationships with key journalists, editors, and media influencers in the luxury lifestyle and travel sectors.
- Create and distribute press releases, media kits, and other materials to secure coverage in prestigious publications and online platforms.
Influencer Engagement:
- Identify and establish partnerships with influential personalities and thought leaders in the luxury travel and lifestyle space.
- Coordinate and host familiarization trips for key influencers to showcase the unique features and offerings of our luxury villas.
Event Management:
- Plan and execute high-profile events, product launches, and exclusive gatherings to generate buzz and media coverage for our luxury villas.
- Collaborate with internal teams and external partners to ensure seamless event logistics.
Social Media Presence:
- Develop and implement strategies to enhance our social media presence, leveraging platforms such as Instagram, Facebook, and Twitter to showcase the luxury lifestyle associated with our villas.
- Monitor and engage with social media conversations, addressing inquiries and maintaining a positive online reputation.
Brand Partnerships:
- Identify and establish strategic partnerships with luxury brands, ensuring mutually beneficial collaborations that enhance our brand image.
- Negotiate and manage contractual agreements with brand partners.
Qualifications and Skills:
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
- Proven experience in public relations, preferably in the luxury travel or hospitality sector.
- Strong network of media contacts and influencers in the luxury lifestyle space.
- Exceptional written and verbal communication skills.
- Creative thinker with the ability to generate unique PR campaigns.
- Event planning and execution experience.
- Proficiency in social media platforms and trends.
- Ability to work in a fast-paced, dynamic environment.
Job tags
Salary
