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Growth and Retention Marketing


Workcell Solutions Pvt. Ltd.


Location

Bangalore | India


Job description

Introduction Our declaration is that “Zeno is a revolution, democratizing healthcare!”. Our declaration is a source of power for us.

Founded by 2 friends from IIT Bombay in 2017, it started with a simple insight that medicines in India are ridiculously expensive while they don’t need to be . It is purely a lack of information, education & trust, beautifully knit by the big Pharma in their interest, that does not allow consumers to access medicines at true prices. This is where Zeno comes in. We enable consumers to uncover the truth of their prescription and access high-quality alternatives at 1/3rd the spend.

As an organization, we exist to democratize healthcare first in India and then globally. By 2027, our vision is that we are India’s consumer healthcare market leader driving sustainable health outcomes globally.

The scale of Operations and Growth Outlook Scale of operations We have expanded through an 2.5 mn consumers across mainly 2 cities. We are currently the country’s largest private generic company selling generic medicine directly to consumers via its network of 150+ of COCO, and 20+ FOFO stores in Maharashtra and Gujarat saving them over Rs. 700 Cr in the last 7 years of journey. This is just the tip of the iceberg and there are a billion people in India and billions globally, who are struggling to serve the same need.

Zeno serves approximately 300K consumers every month, 80% of the demand which has a better-priced alternative available is successfully converted. 25% of GMV is contributed by its own label (GoodAid) which is expanding month on month.

ZenoHealth has changed the way medicines are sold and consumed in Mumbai by bringing consumers into the core focus, educating them about generics, and helping them make informed decisions on medicine purchases. With more than 4% of Mumbai’s market share in medicine (branded as well as trade generics)

Growth Outlook

In the process of democratization of healthcare, our first pursuit is to democratize how medicines reach consumers in the most affordable way. The medicine market of India, stands at Rs. 3 lakh Cr, with a billion+ consumers. With ever-growing medicine prices and healthcare costs becoming a bigger pie on an individual level, affordable medicine and healthcare solutions will be in ample demand.

By 2027, ZenoHealth is going to be the most trusted partner for consumers in India to serve all 3 medicine buying situations of planned purchase, prescription commencement, and ad hoc needs with a mission of 1Cr+ monthly active users. With 7 years of learning behind our back, a technology-first approach, and a set of very powerful consumer insights, we are on our course to build a way more scalable version of Zeno value prop within the next 1 year.

Founding Team and Investors Founding Team Girish Agrawal: Ex P&G, IIT Bombay Siddharth Gadia: IIT Bombay

Investors Lightbox, whiteboard

Why you should work with us: You will get to be a krantikari( revolutionary), democratizing healthcare You will get to work with a team of Krantikaris, highly qualified and dynamic team members passionate about changing the healthcare in India We consider, each employee a ZenoLeader, and stand for the happiness and success of each individual Regular team meetups and development conversations Hybrid Working Location - Bangalore 5 days work-week

Job Deliverables -

Driving Growth through innovation across the customer funnel: Develop and implement strategies for customer acquisition, retention, loyalty, referral, and resurrection. Agility to work across omnichannel growth levers Utilize data-driven insights for decision making Establish key performance indicators (KPIs) for growth initiatives Innovative Strategy Development: Spearheaded the creation and execution of innovative strategies to drive growth across retail and e-commerce. Collaborate with cross-functional teams to identify and capitalize on market opportunities.

Market Research and Analysis: Conduct thorough market research to stay abreast of industry trends and competitive landscape. Analyze data to identify key insights and opportunities for innovation.

Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product, and customer service, to ensure cohesive and integrated marketing efforts.

Attributes: Entrepreneurial spirit. Analytical mindset. Self-motivated and results-driven. Adaptable to change and fast-paced environments. Strong communication and collaboration skills.

Skills/Competencies you need to do the job: 6+ years of work experience in Growth Marketing Data-driven Problem Solving with an in-depth understanding of Growth KPIs and understanding of Customer segmentation Ability to drive conversion metrics across the entire customer funnel Experience with Retail marketing is a plus

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Salary

Rs 700 per week

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