Tata Consumer Products
Location
Mumbai | India
Job description
What are the Key Deliverables in this role
Financial Outcomes
This role provides leadership in delivering P&L for the Premium category
Responsible for meeting committed revenue, gross margin, marketing spend targets and net margin for category brands.
This category is a high gross margin category & there is huge focus as directly impacts profitability.
Creating and deploying the right channel strategy in the right geography for the portfolio & to identify the right leavers to gain market share is the job at hand.
Lead and provide strategic marketing direction to increase brand growth (long term and within the year)
Define and implement go-to-market strategies for driving long term brand growth- ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
Strategize, develop, and drive media and digital marketing strategy for the business with set budget allocation.
Customer Service:
Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity (through Marketing Managers/ Brand Managers for Brands but own category view) – Comprehend consumer insights and work across multiple channels, SKUs, accounts, and locations.
Identify big bets for building the portfolio and build on the premiumization aspect
Get a strong category and competition understanding to identify growth opportunities for the category.
There is high consumer acceptance in alternate channels across Ecommerce & Modern Trade platforms. Gaining share by driving new consumers to the portfolio is the key job to be done which is to be led by this role.
Develop new markets for expansion
Increase penetration by driving awareness and availability in GT- the largest channel
Internal Processes:
Influence multiple stakeholders in the TCPL ecosystem to drive growth for the category
Lead the team to re-engineer the value chain and actively lead opportunities to build efficiencies
Constantly explore new operational models to optimize costs including supply chain costs
Anchor revenue and margin delivery through strong engagement with stakeholders across the value chain - from the backend comprising Procurement, Planning, Supply Chain, 3P Production to front end channel sales teams
Innovation and Learning:
Lead the team to innovatively develop, embed, and manage the brand positioning, visual identity, and communication blueprint, within limited resources.
Driving a high-performance culture and building the capability of Marketing Managers/ Brand Managers
This team is solely responsible for innovations on product, concept, business case and launch plan development along with consumer in-sighting for this category resulting in end-to-end category management.
Set up businesses/market development across channels for the new innovations
What are the Critical success factors for the Role
Educational Qualification – MBA must
Overall 10+ years of experience in Sales and Marketing
P&L handling – strong understanding of business, pricing & cost management
Having Commercial Acumen prowess is critical and needs to be comfortable in data led decision making
Ability to marshal resources and stakeholders towards business goals, demonstrated by prior experience in working closely with cross functional teams to jointly drive business KPIs
Brand Management experience of at least 4-5 years must
Understanding consumer insights – study of syndicated reports and ad hoc research requitements
Job tags
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