GeeksforGeeks
Location
Noida | India
Job description
About the Role:
GeeksforGeeks is currently looking for a highly skilled PPC Expert to join our team as a Revenue Scaling Specialist. The primary responsibility of this role is to strategically manage our pay-per-click (PPC) advertising campaigns across various platforms with the objective of scaling up ad revenue while maintaining an optimal Return on Ad Spend (ROAS). The ideal candidate will possess a deep understanding of PPC platforms, analytics, and digital marketing strategies to drive revenue growth efficiently.
Roles And Responsibilities:
Develop and execute PPC strategies across multiple platforms (Google Ads, Bing Ads, Facebook Ads, etc.) to increase revenue and achieve target ROAS.
Conduct thorough keyword research, ad copy optimization, and audience targeting to maximize campaign performance.
Continuously monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, to identify opportunities for improvement and optimization.
Implement A/B testing methodologies to refine ad creatives, landing pages, and targeting parameters for optimal results.
Collaborate with cross-functional teams, including marketing, design, and product teams, to align PPC campaigns with overall business objectives and marketing initiatives.
Stay informed about industry trends, algorithm updates, and emerging technologies in digital advertising to incorporate best practices and innovative strategies into PPC campaigns.
Generate regular reports and performance insights to communicate campaign results, trends, and recommendations to stakeholders.
Proactively identify areas for process improvement and efficiency gains within the PPC management workflow.
Desired Skills :
The candidate must have prior experience in the Edtech sector.
3-4 years of experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
In-depth knowledge of PPC campaign optimization techniques, including keyword research, ad targeting, bid management, and ad copywriting.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve campaign performance.
Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Microsoft Advertising.
Proactive problem-solving skills and the ability to adapt to changing priorities in a fast-paced environment.
1 - Additional benefits up to 1.5 Lac (Health Insurance by ICICI Bank and Meals, beverages, and other refreshments provided by the employer during office hours)2 - Health Insurance coverage is up to 5 Lacs. 3 - Flexible working hours 4 - 5 days working 5 - Casual Dress Code 6 - Work-life Balance
Job tags
Salary