Sukoon.Love
Location
Bangalore | India
Job description
Position Overview: As a Digital Marketing and Social Media Specialist at Sukoon.Love, you will be responsible for developing and implementing strategic marketing campaigns across various digital platforms. Your primary focus will be to enhance brand visibility, drive user engagement, and optimize conversions through innovative social media strategies and digital marketing initiatives.
Key Responsibilities : 1. Social Media Management : - Develop and execute comprehensive social media strategies to increase brand awareness and engagement across key platforms such as Facebook, Instagram, X, LinkedIn, and YouTube. A. Create compelling content including posts, graphics, videos, and stories that resonate with our target audience and align with Sukoon's brand identity. - Monitor social media channels for trends, feedback, and conversations, and proactively engage with users to foster meaningful interactions and build community engagement. B. Analyze social media performance metrics and KPIs to measure campaign effectiveness, identify areas for improvement, and optimize content strategies accordingly. 2. Content Creation and Curation : - Generate original, high-quality content for social media posts, blog articles, email newsletters, and other digital channels to drive engagement and audience growth. - Curate relevant and trending content from industry sources and user-generated content to supplement Sukoon's content calendar and enhance brand credibility. 3. Digital Marketing Campaigns : - Plan, execute, and optimize digital marketing campaigns across paid channels such as Google Ads, Facebook Ads, and other display advertising platforms to drive traffic and conversions. 4. Conduct keyword research, ad copywriting, A/B testing, and performance analysis to optimize campaign performance and maximize ROI. - Implement SEO best practices to improve organic search visibility and drive qualified traffic to Sukoon's website and landing pages. 5. Community Engagement and Influencer Marketing : - Identify and cultivate relationships with key influencers, bloggers, and thought leaders in the health and wellness space to amplify Sukoon's brand presence and reach. - Facilitate influencer partnerships, sponsorships, and collaborations to generate user-generated content, testimonials, and endorsements that resonate with our target audience. - Leverage community engagement tactics such as contests, giveaways, and user-generated content campaigns to foster brand advocacy and loyalty among Sukoon's audience.Job tags
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