Recharge Payments
Location
Work from home | India
Job description
We are looking for a highly motivated Growth Marketing Manager to join our marketing demand generation team. The role will lead and execute our campaign strategies and PLG programs to drive growth for Recharge's platform. The role will work closely with multiple cross-functional partners including product, operations, product marketing, BDR and Sales.
What you'll do
Live by and champion our values: Accountability, Collaboration, Iteration & Details
Develop cohesive marketing campaigns based on audiences, products and use cases; And communicate with relevant stakeholders why and how campaigns will operate
Use a combination of data, research, and market trends to articulate and socialize the strategy for our self-service motion
Own our campaign and PLG motions by making both big swings and optimizations that can drive growth in our conversions
Be accountable for the incremental lift in trial to processing merchant conversion
Identify and reduce friction points to increase speed to processing, conversion rates, and product-led upgrade revenue
Scale campaigns with automation. Track and report measures of the success of campaigns
What you'll bring
5+ years of growth, or product management experience in a B2B SaaS marketing capacity (previous PLG preferred)
Track record in building and executing successful multi-channel marketing campaigns
Possess an understanding of business metrics and the ability to establish product-led growth initiatives across various stages of the customer journey
Thrive in an ambiguous environment, making calculated decisions when faced with imperfect information
Experience developing and sharing learnings and insights
Deep familiarity with typical marketing tech stacks (eg, Hubspot, Salesforce, Looker, Apollo, Google Suite)
Strong analytical, problem-solving, and decision-making skills
Highly organized and strong attention to detail with a motivated, self-starter attitude
Ability to work independently as well as in a team-oriented environment
Excellent written and oral communication skills
Job tags
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