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Manager - Human Resources


IIDE


Location

Mumbai | India


Job description

About IIDE:

IIDE the Digital School is India s foremost digital marketing institute. Offering Online Offline Hybrid ShortTerm & PG courses we re committed to transforming careers. As Asia s most trusted digital marketing training provider we equip learners to thrive in the digital landscape. Our fastpaced approach ensures cuttingedge education empowering individuals for the future of marketing.

Job Brief:

We are seeking an experienced Manager in Human Resources with 812 years of comprehensive expertise to lead the Operations and generalist role within our organisation. This position will directly collaborate with the founders spearheading HR operations while ensuring alignment with company objectives.

Responsibilities:

Requirements

Job Description We are looking for a highly analytical Paid Media expert. In this position, you will be responsible for ideating, managing teams and optimizing all paid media ads. Your central goal is to help generate quality leads across all digital advertising platforms and manage the media budget. We are looking for someone who has previously managed a team of 2 - 3 advertisers and is more of a manager than a paid media ad operator. In addition to being a great communicator, you will also demonstrate excellent analytical skills for continuous data-driven optimization.As part of an organization, you will play a critical role in bringing sales to the company. Responsibilities and Duties: Develop, execute, manage and analyze all aspects of the company s paid marketing strategy across the following channels: Google, Youtube, Facebook & Instagram. Create and manage campaigns on Google Ads (Search, Display, Video), Facebook Ads Manager, Bing Ads, Quora Ads & Linkedin Ads Manager. Do consumer profiling to define Target Audience & draw Consumer insights & map digital touchpoints for all Paid Media Channels. Write and test strong ad copies/content for all platforms. Be proficient in MS Excel & Google Sheets for any type of database cleaning before uploading them to the Facebook custom audience. Monitor and analyze cross-channel (Google, Facebook, Instagram, Bing, etc) tracking & conversions in our CRM to optimize media buying and identify new growth opportunities. Monitor and analyze metrics on all channels (Google, Facebook, Instagram, Bing, etc) to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting based on the Ad spends. Giving a brief to the designer on how the creative/video will look for any paid media channel. Ideate and strategize landing page content for lead generation and ads. Have a knack for on-page and off-page SEO & an overall understanding of Digital Marketing.


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