Assistant Manager- Digital Marketing

Location

Mumbai | India

Job description

We're looking for a Senior Digital Marketing enthusiast to spearhead our marketing initiatives - who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behavior, and translating insights to experiments and campaigns excites you, keep reading!

Responsibilities

• Should handle marketing end-to-end for all live entertainment projects and tours
• Should lead marketing strategy, planning, execution, monitoring, optimization and reporting for branded IPs and tours
• Should help establish a positive ROI on marketing spends or reach the relevant business objectives on all IP projects
• Should also strive to improve all other marketing and business KPIs as relevant to different projects
• Should be directly involved with the business teams for property conceptualisation and feasibility checks
• Should lead conversations on ticket pricing, slabs, online and onground branding etc. for such projects
• Should lead market research to identify artists, new markets and current trends to identify growth opportunities
• Should work with external agencies and tools for timely and efficient execution of deliverables
• Should work with internal teams on other ongoing projects for efficient output wherever possible.

Requirements

• 4 - 6 years of work experience in growth/performance marketing in a relevant sector (e-commerce/lifestyle brands/media and entertainment / live events).
• 3+ years of experience in CPC campaigns management (Google+Meta).
• A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.
• An analytical mindset and strong problem-solving capabilities.
• Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.
• Experience driving and executing multi-channel marketing plans and budgets managing large-scale multi-channel projects.
• Strong written and oral communication skills.

Job tags

Salary