Location
Gurgaon | India
Job description
Job Description
About us The Capability Hubs (CH) team at KPMG Global Services (KGS) helps KPMG firms navigate the complexities of their business by understanding their needs and delivering tailor-made, industry-focused solutions. Led by an experienced leadership team across two locations in India - Gurugram and Bengaluru - CH provides support in winning business, client delivery and eminence building. From 185 colleagues in 2011 to 1,500+ in 2023, each of our cross-functional hubs comprises seasoned professionals with the deep domain expertise to help deliver value and achieve business outcomes through process efficiency and seamless delivery.
Through your work, you'll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential. Job details Proposed designation Senior Analyst
Role type Individual contributor
Reporting to Manager – US Analytics team
Geo to be supported US
Work timings 2 PM – 10 PM IST
Roles & Responsibilities - Demonstrate a solid understanding of marketing analytics techniques and methodologies, with the ability to interpret and analyze complex data sets.
- Hands-on experience with analytical tools such as Google Analytics, Microsoft Excel, Salesforce, Power BI, and SQL to derive insights from marketing data.
- Possess a deep understanding of various digital marketing channels and tactics, including SEO, SEM, social media, email, and content marketing, and their impact on marketing analytics.
- Apply data insights and marketing analytics findings to inform marketing strategy and campaign optimization, driving business growth and improvements.
- Effectively communicate marketing analytics insights and recommendations through clear and concise reports, dashboards, and presentations to stakeholders.
This role is for you if you have the below
Educational Qualifications Work Experience - 3-5 Years
- 3 years of Relevant experience required
- Strong understanding of digital marketing strategies. Should be skilled in stakeholder management and have experience working within a matrix organization, focusing on delivering high-quality services in an onshore/offshore model
Mandatory Technical & Functional Skills - Knowledge of Digital Marketing Tools – Google analytics, Adobe Analytics, Salesforce
- Reporting Tools - Excel, Power BI
- Database - SQL
- Strong analytical and critical thinking
- Strong visualization and storyboarding
- Ability to ideate operational efficiency solutions
Key Behavioral Attributes/requirements - Strong interpersonal skills
- Ability to work in fast paced and demanding environment under pressure
- Demonstrate commitment and ownership of tasks
- A team player
Other Information - Interview process: 3 rounds of discussion including on shore round.
- Does the job role involve travelling: No
- Does the busy season apply to this role: No
Come as you are at KGS As a firm, we are deeply committed to diversity, inclusion and equity at our workplace. We offer a safe and inclusive environment built on trust, where all our colleagues can bring their authentic selves to work and know that their uniqueness is valued.
We prohibit unfair treatment of applicants and employees and discrimination on any ground, including but not limited to, caste, religion, color, ancestry, marital status, medical condition, sex, gender identity and/or expression, sexual orientation, age, nationality, cultural origin, family or parental status, defense veterans, physical, mental or sensory disability or any other status or characteristic protected by applicable Indian laws and regulations.
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