Location
Gurgaon | India
Job description
Leading Hospitality Group requires Mgr- Marketing Communications- Gurgaoan( sector- 80)
One of our client a leading hospitality compony which has a golf resort with luxury residences in Gurugram. is truly commendable. It is a destination for corporate retreats, conferences, golf tournaments, day activities, ad shoots, getaways, private parties, romantic sojourns, and more. We offer 4 different types of memberships – Membership, Just Golf Membership, Golf + club Membership and Junior Membership.It also offers enabling environment for flora and fauna. It boats of planting 1,00,000 trees in a decade, and today it is spread across 300 acres, stands beautiful and green with over 2,00,000 trees and plants. It has award-winning 9-hole boutique Golf Course,Luxury Residences: which offers a variety of luxury villas in idyllic locations taking maximum advantage of the gorgeous views and nature's bounty. Replete with luxury and infused with resonant energies, these options provide a glimpse at responsible living without compromising on style & comfort. Our already existing villa community of happy residents are responsible for the environment. These villas in Gurgaon are available for long and short stays.: It is a glamorous venue offering a grand ballroom, a conference room, indoor and outdoor swimming pools, Jacuzzi, Isha room for meditation, etc, and is supported by most sports, multiple F&B outlets, and event facilities It also offers a intimate boutique hotel in Gurgaon.Ecological and sustainable activities like water harvesting, organic agro initiatives, solar energy utilization, 500,000 liters of sewage treatment on a daily basis for irrigation purpose, no honking policy (our guards respond to sight not sound), no plastics policy, eco-bricks, tree top development and many more. We are looking out for Mgr- Marketing Communications for our client set up at Sector- 80 in Gurgaon
To function as the Business Manager for the Club, to ensure that Food & Beverage and Administration operates successfully, inaccordance with the standard of the hotel and are individually profitable.
Manage a team of Mktg executive and creatives
Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage
leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions andcampaigns to target in-house guests with promotions that drive incremental revenue to thehotel.
• Acts as the liaison between the marketing department and advertising agency on the tacticaladvertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading, verifyingadvertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing, and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment,
pull-through, and 2-way communication about the status, performance evaluation,
opportunities, and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
• Facilitates social media engagement and updating content in local digital channels (e.g., hotel
website, travel sites).
Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences
through relevant digital and social mediachannels.
• Engages in proactive online reputation management by surfacing relevant guest comments
(positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-
off from GM.
• Maintains a comprehensive list of local media contracts, with particular emphasis on food
critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events, promotions, and outlets.
• Manages the execution of hotel sponsored events, community/government relations activities,
and press promotional activities.
• Supports pull through of impactful PR strategy & activities to drive quality press coverage
through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online, print, and social media mention report is
completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR
leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media
to promote the hotel.
• Supports the co-ordination of photography for F&B advertising, collateral and public relations
purposes between the hotel, advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or
area marketing team.
• Acts as central point of contact for regionally approved local photographers for food, amenity,
and property imagery; coordinates with area or cluster marketing to verify all photography
adheres to brand voice.
Direct Marketing and Collateral Development
• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed
in a comprehensive manner.
• Assists in the production of all property, F&B display, and temporary signage in hotel public
areas.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand
Standard Audit (BSA).
General Resposibilties
• Assists and manages the development, co-ordination and execution of all communications
activities with a strong emphasis on property F&B promotions and campaigns.
• Helps with the publication of hotel's newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Coordinates with property and above property eCommerce and Revenue Management teams
to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and
constantly evolving digital and marketing trends
Job tags
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