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Marketing Operations Associate


Games24x7


Location

Bangalore | India


Job description

About Games24x7

Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio which includes skill based games such as RummyCircle and My11Circle. Backed by marquee investors like Tiger Global, The Raine Group and Malabar Investments, the company specializes in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The diverse, talented, and passionate Games24x7 team is spread across our offices in Mumbai, Bengaluru, and New Delhi. We love to work with talented people who love doing new things or doing old things the new way. We are always looking for people with a sense of ownership, ability to collaborate, create, innovate, and value the importance of humility.

Position/Role Description

Marketing Operations Associate works with the Marketing team, supporting various existing marketing campaigns and helping in launching new ones. This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement innovative marketing strategies and use the most cutting-edge marketing tools to implement various campaigns. This involves working closely with the Associate Marketing Manager (AMM) and managing the marketing operations of SMS Marketing, Email Marketing, Facebook and in-house campaign management tools. Coordination with the creative team and business operations team is also an integral part of the role.

General Accountabilities/Job Responsibilities

● Requirement gathering – interacting with the internal stakeholders to understand all the requirements from the proposal stage till taking the campaigns live.

● For in-house campaigns, all the operational work for taking the campaign live or updating the campaign & sending out related communications to be managed. The task here is inclusive of coordinating with the creative team to get the final designs, getting them uploaded, designing & executing a process to identify key performance indicators and to track them. Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis

● Coordinating with the internal teams- Creative design, Developers, Business Intelligence, Legal etc to ensure that all the identified requirements are met.

● Estimating the time required and meeting the timelines in the process.

● Proof-reading all communication elements

● Regular monitoring of standard contests on the platform and optimizing them as per external environment

● Maintaining a record of all the payments made in the marketing campaigns, getting it approved and cleared from the finance department

● Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.

● Reports of new or existing marketing campaigns covering all the metrics to be maintained

Job Specifications

[E - Expected] [D – Desirable]

● E - B.Tech /MBA/ any graduate or post graduate from a well reputed college and a hunger for learning and implementing marketing. ● E - Excellent communication (verbal and written) ● D - 1 - 3 years of experience in marketing operations (preferably online) ● D - Knowledge of SQL, Excel, Tableau or Databricks

Job Location:

Bengaluru / Mumbai


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