Location
Bangalore | India
Job description
Company Description
Pococare is a healthcare organization that uses technology to redefine medical emergency response in India. We are dedicated to reducing the percentage of people who do not receive medical attention on time through our solutions. Our core strength is our commitment to smooth coordination between the patient, doctor, treating hospital, and ambulance providers during emergencies. To achieve this, we provide a technology-driven solution that ensures an ambulance is available at the patient's location in the shortest possible time. We are headquartered in Bangalore and have active service coverage in over 700 towns and cities across India.
Role Description
Pococare is seeking an Associate- Marketing Communication for a full-time on-site role based in Bengaluru. The position's key requirement is to build and sustain Pococare platform awareness amongst its subscribers with differentiated content and communication for family members specifically elderly parents and the rest of the family members.
The role encompasses a broad range of responsibilities related to consumer engagement, marketing, and communication, with a primary focus on creating and editing content, social media, email marketing, and online and offline event co-ordination.
Key Responsibility Areas
- Develop and disseminate digital content to engage the customer base of Pococare and enhance their emergency readiness
- To develop compelling content aligned with Pococare values on digital platforms
- To increase visibility and engagement on social media platforms
- To track metrics across social media platforms
- To assess the impact and ROI of social media campaigns.
- To develop email campaigns
- To coordinate online and offline events
- To join in brainstorming sessions and contribute to idea generation
- Working knowledge of Creative Suite programs like Canva, Photoshop, Adobe Illustrator etc.
Must-Have Requirements:
- Bachelor's degree in marketing, Communications, or a related field
- 1-3 years of relevant experience in content creation, email marketing, social media, PR, and event coordination
- Strong writing and proofreading skills
- Demonstrated ability to work collaboratively across teams and stakeholders.
- Excellent organizational and project management skills
- Proficiency in Microsoft Office Suite
- Strong attention to detail and creativity in problem-solving
Desirable Requirements:
- MBA/ PGDBM in marketing, advertising
- Prior experience working in a similar role specifically in a healthcare organization would be a plus
- Good network with creative freelancers, agencies, and print production houses
- Ability to multitask and handle multiple deadlines simultaneously
- Experience across social media platforms, use of influencers to build community
- Working knowledge of Adobe Creative Suite programs
Job tags
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