Digital Experience Manager
Location
Delhi | India
Job description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Digital Experience Manager
Business Unit: PFT EMEIA
Department: Marketing
Date: January 2024
Location: Dehli - Office based subject to discussion
Brands: All brands under PFT EMEIA Division
Reporting into: PFT Demand Generation Director
Summary
An exciting opportunity has arisen for anyone who would like the freedom to design and deploy a digital strategy as a critical engine for growth in a hugely successful global industrial company. Our growing Process Flow Technologies (PFT) is looking for someone to take our digital experience to new levels. The candidate will have freedom to operate entrepreneurially, build a new Digital Experience Team, and work with the wider Product Marketing Team to deliver your strategy with oversight from the PFT Demand Generation Director. This role will offer significant opportunities for broader leadership exposure and career development in Ingersoll Rand.
The right candidate will be able to combine great experience (preferably in a B2B sector) in creating demand with online marketing, ecommerce and delivering outstanding UX across a range of digital platforms to drive new customer acquisition, better customer retention and online revenue targets.
This role is critical to the organisation because it will provide our customers with a more effective online buying experience and increase our go to market effectiveness.
Scope of the role:
Reporting directly to the PFT Demand Generation Director, collaborating with the Marketing Managers, and liaising with Product Management and Sales Team, covering the PFT portfolio products, services and solutions in EMEA and India for our leading industrial technology brands you will responsible for:
- User Experience Improvements - Improving the digital experience across all touch points and ensuring we maximise our potential ROI
- Ecommerce – working with cross functional teams and agencies as required to develop and deliver an ecommerce strategy to increase online sales across new and existing ecommerce channels
- Website – business unit site ownership for strategy/governance in coordination with the central web development team and our own product management and sales teams. Evaluate and execute website development roadmaps and enhancement projects to improve the UX of all website within the PFT Division to:
- Develop a comprehensive user journey experience improvement strategy
- Outline key strategic keywords and achieve regular SERP improvements via a dedicated SEO strategies for brands and strategically important industries
- Technical data is up to date
- New product pages are available
- Translation of content across core languages
- Regionalisation of core market content
- Managing web tool integrate such as Chat Bots
- Social Media – working with the central social media team to develop and deliver a comprehensive social media strategy aligned to the overall business line strategy
- PPC (SEA) – management of Google Advertising campaign, optimising campaigns to ensure continually improving lead generation and ROI
- Channel Partner Support – working with our distributor network to offer advice and training to improve their digital CX
- Digital Insights: Lead the identification and utilization of critical marketing insights in partnership with the marketing operations team. Serve as subject matter expert for analysing trends and identifying opportunities to further optimize program performance.
- Lead Management: Support marketing and sales to deliver profitable growth. Utilize CRM systems metrics to drive visibility and ownership to ensure our customers have a positive experience and so as to maximize conversion from marketing programs
- Team Leadership : opportunity to create new Digital Experience to cover the activities above
Professional Experience
- >5 years’ experience in a digital support function driving sales. (Such as marketing, sales, e-commerce, IT/web). B2B experience is a plus but not a must have.
- Bachelor’s degree in marketing, computer science, or a related field with experience in web or digital marketing or related web development.
- MBA is a plus.
- Demonstrated experience with a CMS/CRM/PIM solution, web optimization, email marketing, SEO/SEM, PPC, Google Analytics/web analytics, content marketing, and/or interactive advertising is a plus.
- Position may require some travel to Europe.
- English fluency is required. Additional languages a plus.
Competencies and Personal Characteristics
- Entrepreneurial spirit able to be self-motivated
- Results oriented and competitive natured.
- Exceptional problem-solving skills with a solutions-driven mind-set driven by analytics.
- Strong project management skills. Excellent prioritization and organizational skills.
- Solid understanding of integrated marketing.
- Demonstrate excellent verbal, communication, and presentation skills.
- Ability to influence in a collaborative environment and work across multi-disciplines and BU’s to get the job done
- Creative and energetic personality willing to assume multi-dimensional role.
Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit
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