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Group Head - Paid Media


Zenith


Location

Mumbai | India


Job description



We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description



Key Role Objectives: • Research, Innovation, Knowledge sharing • Following processes, suggesting new processes to improve efficiency • Complete client communication inclusive of calls and meetings • Coming up with new ideas for automation of processes Responsibilities / Tasks: • Account Management • Research, Innovation, Knowledge sharing • Mentoring • Following processes, suggesting new processes to improve efficiency • Complete client communication inclusive of calls and meetings • Coming up with new ideas for automation of processes • The Analyst is responsible for creating account structures, expanding in keyword lists on AdWords, account monitoring & optimization, reporting, analyzing data, coming up with POAs and other client deliverables

Qualifications



Experience: 7 to 10 years

Qualifications

: • Graduate /Master’s degree froma reputed institute • Digital Marketing certification course (minimum 6 months) Job Related Skills: • Manage complex projects with an ability to handle multiple projects at a time • Set and meet deadlines for self as well as other in the Team • Independently handle clients • Show results with majority of campaigns performing better than benchmarks • Proactively research and contribute to the research team • Prior experience in handling big management tools is an additional (not necessary) advantage • Strong in verbal, numerical and strategic reasoning • Keen interest in technology-based marketing and advertising, e-commerce and other web-based channels Soft Skills: • Superb communication skills • Self-starter / self-motivated individual • Disciplined: On attendance, deliverables and adhering to company ethical standards • High intellectual curiosity, willingness to learn and explor

Additional Information



Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

Equal Employment Commitment:

  1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
  2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
  3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.


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