Marketing Content Manager

Location

Bangalore | India

Job description

About Ontap

With a vision to digitize the legacy beverage industry of India, Ontap has been making waves in B2C markets with .Operational in 6 cities, Ontap has an exceptional team, building exceptional businesses for over two years. Come join us to take it to the next level !!

We are looking for the right team member to work with us on the all-important content strategy for our B2C businesses. The team member shall own both the content calendar as well as the actual content showcasing the wealth of our subject matter expertise on the beverages vertical.

The ideal candidate is someone who can take up the roles and responsibilities of a content manager and write copies, to be reused across platforms: Website, Instagram, Youtube, LinkedIn, external backlinks & more.

Responsibilities

• Own and improve the brand's content strategy, including short- and long-term goals.
• Develop project plans, including timelines and resource allocation.
• Develop engaging and effective copy for marketing materials. Collaborate with ops, marketing, and creative teams to produce high-quality content
• Adapt writing style to match the brand voice
• Coordinate with junior copywriters, designers, and other team members to ensure project milestones are met
• Optimize content considering SEO and Google Analytics
• Monitor and report on project progress
• Quality Assurance

Qualifications

• Minimum 3-5 years of experience in the content management space
• Content Management and Writing skills
• Marketing and Digital Marketing skills
• Content Strategy experience
• Excellent written and verbal communication skills
• Ability to work independently and collaborate effectively with cross-functional teams
• Experience with marketing automation and analytics tools
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the beverage industry is a plus

Job tags

Salary