illumine
Location
Bangalore | India
Job description
Company Description
illumine is an early learning and childcare software provider based in Bengaluru. We offer a comprehensive ecosystem designed to streamline early childhood centres, uniting parents, teachers, administrative staff, and management on a single, integrated platform. Our software is used by 900 leading preschools, nurseries, and daycares in 50+ countries. We provide holistic solutions that address the intricate demands of today's early childhood businesses.
Key Responsibilities:
Content Creation:
Develop high-quality, engaging, and persuasive marketing content for various channels, including blogs, social media, email campaigns, and website copy.
SEO Optimization:
Conduct keyword research and implement SEO best practices to enhance the discoverability of our content across search engines.
Research and Insights:
Conduct thorough research on industry trends, competitor activities, and relevant topics to inform and enhance content creation.
Collaboration:
Work closely with cross-functional teams, including marketing, design, and subject matter experts, to create cohesive and integrated content strategies.
Brand Voice:
Ensure consistency in brand voice and messaging across all marketing materials, adhering to established brand guidelines.
Analytics and Optimization:
Utilize analytics tools to measure the performance of content and derive actionable insights to optimize future strategies.
Adaptability:
Stay informed about emerging trends in content marketing and be proactive in adapting strategies to align with industry changes.
Qualifications:
Proven experience as a Marketing Content Writer or similar role.
A portfolio showcasing a variety of marketing content across different platforms.
Strong understanding of SEO principles and experience in optimizing content for search engines.
Excellent research skills and the ability to translate complex information into accessible, engaging content.
Collaborative mindset with the ability to work effectively in a team environment.
Familiarity with analytics tools and the ability to use data to drive content decisions.
Exceptional communication and storytelling skills.
Job tags
Salary
