Location
Delhi | India
Job description
Job Overview:
As a New Age Performance Marketer at Lokpriy, you will be at the forefront of designing and executing marketing campaigns that elevate the online presence of public figures and educational accounts. Your role will focus on utilizing a mix of data-driven strategies, creative content marketing, and cutting-edge digital tools to engage audiences, enhance brand visibility, and drive measurable outcomes.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies for public figures and educational accounts across various platforms (e.g., social media, email marketing, PPC, SEO).
- Analyze performance data to monitor campaign effectiveness and ROI, making data-driven decisions to optimize and scale marketing efforts.
- Collaborate with content creators and influencers to co-create engaging and educational content that aligns with the brand's voice and goals.
- Manage ad spend and budgets across multiple channels, ensuring efficient allocation of resources to achieve marketing objectives.
- Stay abreast of new digital marketing trends and technologies, incorporating innovative approaches into marketing campaigns.
- Foster relationships with key stakeholders, including public figures, educational institutions, and digital platforms, to enhance collaboration and campaign reach.
- Provide regular reports and insights to senior management on campaign performance, audience insights, and market trends.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, specifically with a focus on performance marketing and brand management for public figures and/or educational sectors.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams and with external partners.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, SEMrush).
- Creative thinker with the ability to devise innovative marketing strategies that resonate with diverse audiences.
- Knowledge of the latest digital marketing trends and a passion for staying ahead of the curve.
Job tags
Salary
