Talentiser
Location
Hyderabad | India
Job description
We are currently hiring for
"VP- Product Marketing" with a leading SAAS organization based out in Hyderabad. Job Description:- Responsible for creation of strategies for end-to-end marketing campaigns to position our product as a leading events hosting platform. Create and implement product marketing strategy, planning and execution of go-to-market plans and create and run robust feature adoption programs. Partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform. Should be a self-starter who helps translate features into values from a customer perspective with a growth hacking DNA. Create comprehensive strategies to increase our product’s social, digital and events presence and visibility. Partner with our marketing and business development teams to craft and review marketing content and run dedicated marketing campaigns. Implement marketing creative development and publish of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our product features to our customers. We are looking for a great storyteller, able to create impactful assets, content that communicates compelling customer benefits in an engaging manner. Enable collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc etc. Be responsible for our brand management and identity: you communicate and successfully position our efforts in the Saas ecosystem. You also contribute towards building a strong brand with deep reach into global communities. Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs. Key Requirements:- 15+ years of experience in product marketing at a VP/AVP/Senior Director/Director of Product Marketing level, preferably in SaaS. Experience with end-to-end product launches in a global or mid-market focused B2B product. Managerial skills with a track record of developing teams. Ability to execute cross-functionally with sales, marketing, and product teams. Experience in developing sales and marketing presentations and collateralComfortable in a fast-paced, ambiguous environmentJob tags
Salary
