PetaBytz Technologies Inc
Location
Secunderabad | India
Job description
We are looking for a candidate who has below experience in an IT firm(experience in non-IT firms will not be considered.).
PETABYTZ WORKS ON DIGITAL TRANSFORMATION, CLOUD TECHNOLOGIES AND SALESFORCE.
As a Digital Marketing Manager at Petabytz Technologies, your roles and responsibilities may include:
· Developing Digital Marketing Strategies : Plan, develop, and execute comprehensive digital marketing strategies aligned with the company's objectives and target audience.
· Content Creation and Management: Oversee the creation, optimization, and management of digital content across various platforms including website, social media, blogs, and email newsletters.
· SEO and SEM Management: Lead search engine optimization (SEO) efforts to improve organic search visibility and manage search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
· Social Media Management: Develop and implement social media marketing strategies to engage with the company's audience on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
· Email Marketing Campaigns: Plan, execute, and analyze email marketing campaigns to nurture leads, retain customers, and drive conversions.
· Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns, and provide regular reports and insights to the management team.
· Budget Management: Manage the digital marketing budget effectively, allocate resources efficiently, and optimize spending to maximize ROI.
· Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates through A/B testing, landing page optimization, and other CRO techniques.
· Online Advertising: Plan and execute online advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to increase brand awareness and drive traffic.
· Collaboration with Cross-functional Teams: Work closely with the sales, product, and design teams to ensure alignment of marketing efforts with overall business objectives and product launches.
· Stay Updated with Industry Trends: Keep abreast of the latest trends and best practices in digital marketing, and implement innovative strategies to stay ahead of the competition.
· Brand Management: Ensure consistency in brand messaging and visual identity across all digital marketing channels.
· Customer Relationship Management (CRM): Utilize CRM tools to manage customer data effectively and implement targeted marketing campaigns based on customer segmentation and behavior analysis.
· Team Management and Leadership: Supervise and mentor a team of digital marketing professionals, providing guidance, support, and performance feedback.
· Compliance and Data Privacy: Ensure compliance with relevant regulations such as GDPR and CCPA, and uphold best data privacy and security practices in all digital marketing activities.
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