Assistant Brand Manager - Tea
Location
Mumbai | India
Job description
- Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
- Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
- Lead packaging development for the innovation, product development, and testing for the innovation.
- Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
- Lead 360-degree asset creation (TV, Print, POSM & Digital) & processes for gatekeeping including business cases, investment proposals, country meetings, and gate documents.
- Market, Category & Brand assessment for each of the markets responsible
- Liaise with local teams to ensure projects fit country requirements and scope
- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT
- Activate through digital-only communications/ influencer marketing model relevant to size, aspiration, and TG of the range.
- Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.
Key Skills:
- Master s degree in marketing or business Administration OR Equivalent.
- Excellent written and verbal communication skills in English
- Minimum 2+ years of experience in marketing
- Strong Project Management skills.
- Experience in leading cross-functional teams to deliver projects.
- Understands customers and shoppers.
- Has an experience in the development and launch of consumer and shopper-relevant innovations and relaunches.
- Monitors progress & takes action
Core aspects underpinning all skills:
- Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
Job tags
Salary
