Kalinga Global Services
Location
Bhubaneswar | India
Job description
Roles and Responsibilities
- Create and execute comprehensive digital marketing strategies aligned with business goals. - Oversee the planning and execution of campaigns across various digital channels such as SEO, SEM, social media, email, and content marketing. - Develop engaging and high-quality content for various digital platforms. - Manage content creation, publication, and distribution across different channels to ensure consistency and alignment with brand guidelines. - Drive social media strategy, content creation, and community engagement. - Monitor social media trends, analyze performance metrics, and implement improvements. - Optimize website content for search engines to improve organic visibility and rankings. - Conduct keyword research, on-page optimization, and implement SEO best practices. - Plan, execute, and optimize paid advertising campaigns (PPC) to drive targeted traffic. - Monitor ad performance, analyze data, and adjust strategies to maximize ROI. - Utilize analytics tools to track and report on digital marketing performance. - Provide regular reports and insights to key stakeholders, and use data to make informed decisions. - Work closely with cross-functional teams including sales, design, and product teams to ensure alignment of marketing strategies with overall business objectives. - Collaborate with external partners and agencies when necessary. - Develop and execute comprehensive lead generation strategies aligned with business goals. - Utilize various digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and paid advertising, to generate high-quality leads. Desired candidate profile : - Strong understanding of various digital marketing channels and tools. - In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing best practices. - Experience with marketing automation tools and CRM systems. - Analytical mindset with the ability to interpret data and make informed decisions. - Excellent communication and interpersonal skills.Job tags
Salary