Creative Marketing and Social Media Manager
Location
Kalyan | India
Job description
About the job
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. This role requires the ability to curate compelling content for our brand across various social media platforms, utilizing graphic design skills, photography, and videography to engage our audience effectively.
Is this you
- passion for working for a bigger purpose – passionate about brand building and India story.
- obsessed with detail and a great global aesthetic sense
- creative flair and an eye for brand storytelling.
- Detail-oriented with strong organizational and multitasking abilities
Responsibilities:
Content Creation and Graphic Design:
- Oversee the creation of visually appealing graphic designs for use on social media platforms, maintaining brand consistency.
- Develop and curate engaging content, blending storytelling, graphic design, and creating marketing materials for various marketing channels.
Social Media Management:
- Manage and maintain social media profiles, executing strategies to increase brand awareness and engagement.
- Utilize social media analytics tools to track performance metrics and adjust strategies accordingly.
Marketing Strategy:
- Develop and implement holistic marketing strategies aligned with organizational objectives.
- Collaborate with key stakeholders to define target audiences, positioning, and messaging.
Photography and Videography skills:
- Capturing the essence of the brand using photographs and videos that showcase the brand's products, services, and overall narrative.
- Edit videos for use on social media and other channels.
- Brand photoshoots - planning and end-to-end execution of the brand photoshoot
Campaign Management:
- Oversee the planning, execution, and analysis of marketing campaigns across various channels.
- Ensure campaigns are aligned with brand messaging and contribute to overall business objectives.
Cross-Functional Collaboration:
- Collaborate with other departments, such as sales, product development, and customer support, to ensure alignment in marketing efforts.
- Facilitate communication and collaboration among cross-functional teams.
Performance Analytics:
- Utilize marketing analytics tools to track and analyze the performance of campaigns and initiatives.
- Provide regular reports to leadership, highlighting key metrics and insights.
Brand Management:
- Ensure consistency in brand messaging and visual identity across all marketing channels.
- Collaborate with the design team to maintain brand integrity in visual assets.
Influencer and Partnership Collaborations:
- Identify and build relationships with influencers and potential brand partners.
Community Building:
- Implement strategies to encourage user-generated content and community contributions.
Stay Updated on Industry Trends:
- Stay abreast of industry trends, social media algorithms, and emerging technologies.
- Implement innovative strategies to keep the brand ahead of the curve.
Requirements :
- Bachelor's degree in Fashion, Marketing, Communications, Graphic Design, or a related field. Master's degree is a plus.
- Proven experience in fashion marketing roles, graphic design, and social media management is a must.
- Strong understanding of marketing principles, strategies, and tactics.
- Strong fashion styling language and design aesthetic.
- Proficiency in using marketing tools, graphic design software, and social media analytics platforms.
- Ability to thrive in a fast-paced, dynamic work environment.
About Rogic:
Rogic is a legacy family business with a mindset and energy of a start-up. Rogic offers an exciting opportunity to be part of a fashion movement that's reshaping the industry. We value creativity, diversity, and a collaborative spirit. Join us to unleash your creativity, drive fashion empowerment, and contribute to a brand that's making a difference.
Application Process:
If you're a driven marketing professional excited about making a difference, please submit your resume, a cover letter explaining why you're the ideal fit for this role, and any relevant portfolio materials to the resume. Rogic is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.
Job tags
Salary
