Brand Ambassador

Location

Mumbai | India

Job description

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey. 

Remuneration and Package

• Compettive Salary
• Annual Bonus
• 25 days holiday + 4 Giving More Days (volunteer days)
• Attractive pension 
• Flexible working
• Global wellbeing programme 
• Location: Mumbai

Position Summary

The Macallan Brand Ambassador’s role in Mumbai, India is to engage and build strategic partnerships with top influencer groups, consumers and media, by bringing The Macallan “world” to life. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences.  As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance and trade education in priority accounts.

Job Description

The Brand Ambassador is the face of The Macallan brand in Mumbai and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders including local strategic partner. They will help to drive an increase in The Macallan’s ‘salience’, as measured by established tracking tools.

• Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and hosting unique brand experiences
• Supporting the planning and execution of experiential events
• Representing The Macallan at priority media, consumer and trade events
• Influencer engagement in Delhi and beyond
• Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence
• Working with the local Marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives

Skills and Experience

• Experience working with luxury brand(s) and their clientele
• Socially connected with Influencer communities in key market, as well as advanced social media skills (Facebook, Instagram etc)
• Category, brand and portfolio strategy expertise
• High net worth individual interaction and influence methods
• Inspiring public speaking and presentation skills
• Strong influencing and negotiating skills

Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference. 

Application Closing Date: 21st March 2024

#LI-SS1

Job tags

Salary