Location
Mumbai | India
Job description
Job Title : Paid Media Manager
Location : Mumbai (SakiNaka)
Experience - 3+ years of experience
About Us:
A strong culture drives success at 3Minds Digital, shaping who we are and how we interact. We believe in a philosophy of WIN-WIN-WIN, where we aim to create an atmosphere and working scenario where the client wins, the employee wins and the company wins.
We are a team of 100+ based in Mumbai with offices in London, Bangalore, and Gurgaon. We have worked with top Indian brands such as CNBC, TATA, Reliance, Jio, Raymond, Bajaj Finserv, ITC, Gulf Oil, Zee5.
Paid Media Manager Responsibilities:
● Input internal creative team for digital asset requests and ensure campaigns will launch on time;
● Understand performance objectives and develop successful media strategies to meet them;
● Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms;
● Assist creative team with ad creation through copywriting and strategic direction;
● Create and deliver meaningful analytics and reporting to monitor and show progress to internal and external customer;
● Troubleshoot, problem solve, and find creative solutions to client-specific needs; ● Manage paid media campaigns across Google, Facebook, Instagram, Youtube, LinkedIn and Twitter;
● Maintain knowledge of industry best practices and new technologies;
● Ensure campaigns are meeting clearly defined conversion objectives;
● Ensure a smooth workflow within the team and manage the team
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch, with a keen eye for consistency.
- Working cross-departmentally to align campaign strategies and goals across the organization, in a highly organized approach
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs with strong analytical background
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media, being detail oriented
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
Requirements:
- Strong understanding of online ad serving concepts for video and mobile
- Drive to deliver and exceed performance goals
- Expert understanding of 1st, 2nd and 3rd party audience data, including data partnerships in the online media space;
- Proactive, collaborative, and results-driven work style;
- Understanding of past and current digital marketing and technology trends
- Extensive use and knowledge of ad servers and rich media vendors;
- Goal-oriented and self-motivated individual with excellent communication skills and focus;
- Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs;
- Bachelor's degree;
- 3- 5 years of hands on digital marketing experience in paid media;.
- Digital Agency Experience is a must
- Ability to lead and grow the Paid Media Team
- Proactive, collaborative, and results-driven work style
- Have a strong desire to learn and add value to the team
- Quantitative ability and an advanced understanding of digital media analytics
- Prior experience with platforms including but not limited Google Adwords, Google Analytics, Facebook Business Manager, Instagram Ads, LinkedIn Ads, YouTube Ads, Twitter Ads
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