Sumeru Consultancy Services
Location
Bangalore | India
Job description
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to increase awareness and engagement with Art of Living's programs. - Conduct market research to identify trends and insights, and optimise performance based on these insights. - Oversee and manage all digital campaigns, including social media, email marketing, and digital advertising. - Efficiently manage the team members assigned to your vertical - Create and curate engaging content for various online platforms, ensuring it aligns with our brand's identity and message. - Manage SEO and SEM efforts, including keyword research, content strategy, and link building to increase rankings on all major search networks. - Analyse and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs). - Collaborate with internal teams to create an integrated marketing strategy. Qualifications: - Bachelor's degree in Marketing, Digital Media, or related field. - Minimum of 5+ years of experience in digital marketing, preferably in a similar sector. - Strong understanding of current online marketing concepts, strategy, and best practices. - Experience in SEO, SEM, email marketing, performance marketing, A/B testing and social media. - Knowledge of analytics tools such as Google Analytics, Hot jar, Microsoft Clarity. - Previous experience in ecommerce space is a plus - Excellent communication and interpersonal skills.Job tags
Salary