Sigachi Pharma
Location
Secunderabad | India
Job description
Job Description: Senior Manager - Marketing, Branding and communications
Sigachi Industries is seeking a talented and result oriented Head of Branding, Marketing & Communications to join our team. The individual will be responsible for developing and executing comprehensive marketing plans for our different business units in the B2B space. He/she will work closely with various stakeholders to understand their requirements and ensure the implementation of brand guidelines across all marketing and communication initiatives. This role requires a proactive and creative individual with excellent coordination skills and a strong understanding of digital marketing strategies.
Responsibilities:
1. Develop and implement comprehensive marketing plans:
· Collaborate with different business units to understand their marketing requirements and objectives.
· Create detailed marketing plans tailored to each business unit, encompassing various marketing channels and initiatives.
· Ensure alignment of marketing plans with the overall brand strategy and guidelines.
2. Coordinate branding and marketing collaterals.
· Oversee the development of websites, brochures, leaflets, and other marketing collaterals.
· Ensure adherence to brand guidelines for all events, social media posts and marketing materials.
· Collaborate with creative agencies to develop compelling creatives and email signatures.
3. Vendor selection & coordination for expos and events:
· Identify suitable vendors for expos and events in line with brand guidelines and differentiated design language.
· Coordinate with vendors to ensure timely execution, cost effectiveness and high-quality deliverables.
· Maintain effective communication and manage relationships with vendors.
4. Technical content creation
· Collaborate with various business heads to create technical content, including videos, for the target audience.
· Develop storylines in line with the priorities of various product groups.
· Oversee the production process and ensure alignment with brand guidelines.
5. Utilize social media for key messaging, promotion, and lead generation:
· Develop and execute social media strategies to deliver key messages and promote Sigachi products and solutions.
· Utilize both paid and organic routes to maximize reach and engagement.
· Monitor and analyze social media performance and make data driven recommendations for improvement.
6. Content creation and email campaigns:
· Create engaging content for email campaigns that align with brand guidelines.
· Develop surveys to gain insights into customer preferences and feedback and use it further for measuring improvements in customer service index.
· Analyze campaign performance and provide insights for optimization.
7. Track and analyze digital media efficiency:
· Implement tools and methodologies to track and measure the efficiency of digital marketing efforts.
· Analyze data and generate reports to evaluate the success of digital campaigns.
· Stay updated with industry trends and best practices in digital marketing.
Requirements:
· MBA in Marketing, Communications or a related field.
· Proven experience in marketing, branding and communications with a focus on digital marketing techniques, preferably in the pharma, food and nutrition business.
· Familiarity with social media platforms and their advertising tools.
· Excellent coordination and project management skills.
· Ability to work collaboratively with cross-functional teams and stakeholders.
· Strong analytical and problem-solving skills.
· Attention to detail and ability to meet deadlines.
· Excellent written and verbal communication skills.
· Experience in vendor management and event coordination.
· Experience in tracking and analyzing digital marketing campaigns.
· Knowledge of SEO and email marketing best practices.
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