Content plays a vital role in a B2B Marketing Strategy
We are looking for a qualified Content expert to join our team
You will be responsible for creating, improving, and maintaining content to achieve our business goals
Our ideal candidate should be an experienced professional with demonstrable creative writing skills
As a Senior Content Marketing Specialist, you should perform well under deadlines and be detail oriented
An expert in content optimization and brand consistency, would be a plus
Ultimately, you should be able to oversee (lead) all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience
Responsibilities:
Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style, and layout.
Collaborate with sales, growth marketing and product marketing on enablement; create & publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales & Marketing collaterals, Emailers, Product Content etc.)
Edit, proofread, and improve writers posts.
Optimize content according to SEO; ensuring that the content is in line with the strategic branding of the organization.
Initiate and manage customer references, testimony and promote them.
Manage content distribution to online channels and social media platforms to increase web traffic.
Develop an editorial calendar and ensure the marketing and global team is on board.
Ensure compliance with the law (e.g., copyright and data protection)
Stay up to date with developments and generate new ideas to draw the audience s attention.
Qualifications:
8-10 years of proven work experience as a Content expert
Hands-on experience with MS Office/G-Suite
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Excellent writing skills in English
Attention to detail.
Good organizational and time-management skills
Basic knowledge of Performance Marketing
Good to have:
Prior experience in Technology / Telecommunication Industry
Experience with SaaS products
Degree/PG in Journalism, Marketing, or relevant field
