Search Engine Optimization Specialist
Location
Chennai | India
Job description
Position: SEO specialist (3-5 years' experience)
Work location: Chennai
Job responsibilities:
- SEO management: Manage on-page, off-page, and technical SEO for dotSolved.
- SEO audit: Audit website, implement action items, conduct competitive analysis and benchmarking to continuously improve organic search engine performance.
- Content marketing support: Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility and SERP rankings.
- Link building: Identify and execute link building plans to ensure our content includes high-quality links from reputable sources.
- Analytics and reporting: Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies. Make data-driven recommendations for continuous improvements.
- Web Dev/CMS support: Work with the web development/CMS team on addressing technical SEO issues for improved website performance and visitor experience.
Requirements and Skills:
- Bachelor's degree in marketing, communications, or related field.
- SEO proficiency and working knowledge of analytics tools like Google Search Console, Semrush, Google Keyword Planner and Google Analytics.
- In depth working knowledge on SEO analysis and execution, and SEO best practices.
- Strong knowledge of SEO reporting tools, conversion rate optimization approaches and SEO experimentation and testing.
- Experience with CMS systems (WordPress).
- Exposure to US B2B market a plus.
- Ability to tie the importance of SEO to content marketing, social media marketing and email marketing approaches.
- Strong project management and time management skills to handle multiple SEO projects simultaneously.
Job tags
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