Pro Consult
Location
Mumbai | India
Job description
As a Digital Marketing Executive, you will play a pivotal role in driving the brand's online presence and customer engagement.
Your primary focus will be on strategizing and executing digital marketing campaigns, with a strong emphasis onFacebook Ads. The ideal candidate should have a minimum of 1 years of experience in successfully managing and optimizing paid advertising campaigns on Facebook to maximize ROI and drive brand awareness.
Responsibilities:
- Plan and execute result-driven digital marketing campaigns across Facebook Ads to increase website traffic, online sales, and brand visibility.
- Monitor campaign performance, analyze data, and implement optimizations to improve ad performance, click-through rates, and conversion rates.
- Utilize A/B testing and other performance testing methods to optimize ad creatives, landing pages, and marketing funnels.
- Stay updated with the latest trends, best practices, and algorithm changes in digital marketing and ad platforms to ensure cutting-edge strategies.
- Collaborate with the creative team to develop visually appealing and engaging ad creatives that align with the brand's identity.
- Track and report key performance metrics, providing insights and recommendations to the marketing team and management.
- Assist in managing the brand's social media platforms and organic content, ensuring consistent brand messaging and engaging with the online community.
- Work closely with the E-commerce team to ensure a seamless user experience and optimize the customer journey from ad click to purchase.
Qualifications and Skills:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Minimum of 1 years of hands-on experience in managing Facebook Ads campaigns.
- Strong analytical skills and proficiency in using analytics tools to extract insights and make data-driven decisions.
- Demonstrated experience in optimizing ad campaigns to achieve KPIs such as CTR, CPC, CPA, and ROAS.
- Creative thinking and ability to generate innovative marketing ideas to drive brand awareness and engagement.
- Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.
- Proactive and results-oriented mindset, with the ability to work in a fast-paced and dynamic environment.
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