TFG
Location
Connaught Place | India
Job description
Who we are JCDC Sports Pvt. Ltd. founded by Indian International Cricketer Deepak Chahar and his wife, a Veteran media-tech professional Jaya Chahar, has built a unique gaming app called " TFG Trade Fantasy Game" launched on 26th february 2023. This platform has a unique gamified experience built into an ecosystem of interlinked fantasy games and casual games where sports fans and gamers can use their knowledge of sports to play, trade, earn and engage with the best of sports personalities' digital collectibles in the form of cards. TFG has a mission to be the first choice of sports related engagement platform for all sports viewers globally. Link to download the app on android Link to download the app on web tradefantasygame.Com Link to play on IOS Who you are You are a specialist at performance marketing and understand not only how to build funnels but also how to deliver on them. You can work at any company in the world, but you choose us because we’re always striving to innovate. You are brilliant, yet humble. You like working in a team and yet are a one man show. You have high integrity and a strong work ethic. You are organised and self-motivated to own end to end user acquisition and management funnels. If this sounds like you, we would love to chat! Key responsibilities ● Build and manage user acquisition campaigns across various channels including socials, SEM and display to drive revenue and increase ROI ● Analyse and optimise campaign performance based on data driven insights and strategy using quantitative analysis. ● Identity marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google analytics. ● Management of the digital social channels META, Youtube, Threads, Twitter. ● Primary owner of installs, sign ups, DAUs and MAUs ● Drive user acquisition majorly through digital channels ● Lead performance marketing and own end to end associated management ● Identify prospects (influencers, agencies, products) for collaboration/integration and drive user acquisitions ● Own and present weekly and monthly marketing reports to leadership ● Should have knowledge and experience with Firebase, google analytics, social media sdk integrations etc. Qualifications ● 3-7 years of experience in performance marketing ● Bachelor’s degree ● Proficiency in MS Excel, Google Analytics, Firebase, Appsflyer and Data analytics ● Master’s degree is a plus ● Prior experience or qualification with data analytics is a plus plus ● Prior experience working with Cricket based applications is a plus plus ● Prior experience in building fantasy sports applications is a plus plus
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